Eco Tour In Kerala Tourism Essay

Eco Tour In Kerala Tourism Essay Ecotourism can be summed up as a responsible travel to natural areas that conserves the environment and improves the well-being of local people. More and more people have become conscious about the fact that environment needs to be protected. That’s why the concept of ecotourism has been received well by many. Ecotourism basically focuses on environmental conservation and sustainable development. Through eco tours one tries to save forests and bring a win-win development strategy for undeveloped rural areas† to life. The basics of eco tourism are same everywhere. The foremost of the rules are that the tourism advises to minimize impact, spread awareness about the environment and the harm caused to the it due to lack of cultural. The eco tourism spreads a sense of respect amongst all the people who undertake tours for environment. The basic idea behind conducting and promoting such tours is that it empowers each individual to take steps towards conserving the Mother Nature. For locals too, such steps are important to provide them with financial stability and provide them with livelihood. In terms of eco tourism destinations in India, Kerala has gained a lot of momentum. It happens to be the greenest part of India, which until the recent times was unexplored by people and has now suddenly gained a lot of fame and popularity amongst travellers from all across the globe. Geographical topography of this place is so varied that the people all around the world come here just to be close to the nature. Kerala boasts of beautiful beaches, backwaters, beaches and the life giving sunshine. The best thing is that the tourism department of Kerala is aware of Kerala’s potential as a tourist destination and its natural wealth as well. It has taken important steps towards maintaining ecological balance amongst people. The coconuts trees growing here and the paddy fields spread in acres and acres of land and the banana plantations fill up the mountain ranges with their green blanket. To promote more eco tourism Kerala tourism has taken steps to organise tours and travels which broaden the horizons of people. There are several attractive packages designed to lure the visitors. Kerala’s western zone is being projected as the eco tourism zone. It specially caters to the foreing tourist who are looking for an experience where they can enjoy wildlife, some nature, have the thrills of adventures like trekking all combined into one. WIlflide sanctuaries like Peppara Wildlife Sanctuary, Neyyar Wildlife Sanctuary, Periyar Tiger Reserve, Shenduruny Wildlife Sanctuary, Chimmini, Chinnar Wildlife Sanctuary, Silent Valley National Park and Aralam Wildlife Sanctuary are some well known Eco-Tourism destinations in Kerala. There are other places like Bhoothathankettu, Komarakom, Nelliampathy, Munnar and Kuruva islands which are can be preferred for eco tours. The flora and fauna of Kerala is abundant and diverse. The landscapes are equipped with backwaters, paddy fields, hills and hamlets. Kerala has a forest area of approximately 11,125 sq km, which makes up 28.90 % of the total land area. The western ghats is where all the forest area is located. Western Ghat is also one of the world’s 18 hotspots of bio diversity. Besides luxuriant and flimsy bionetwork of sultry rainforests, Kerala as well has some extraordinary eco-tourism destinations in the form of its thriving emerald backwaters, palm-fringed sea-shores, rambling tea and spice plantations on mount gradients and many national parks and wildlife sanctuaries heaving with remarkable assortment of wildlife. While on an eco tour here, one can prefer a homestay which includes staying with local people. One can stay near the paddy fields or tea plantations and take regular hikes in these places. One also gets a chance to indulge in eating organically grown fruits and vegetables. The typical way of eating which on a banana leaf can be experienced if one decided to try out the home stays. For eco tourists, Kerala has no dearth of activities. One should visit the place once and experience the beauty and tranquillity.

Malignant Melanoma Essay example -- Malignant Tumors, Nursing

Definition Malignant melanoma is a type of cancer arising from the melanocyte cells of the skin. The melanocytes are cells in the skin that produce the pigment melanin. Malignant melanoma develops when the melanocytes no longer respond to normal control mechanisms of cellular growth and are capable of invasion locally or spread to other organs in the body (metastasis), where again they invade and compromise the function of that organ. Description Melanocytes, embryologically derived from the neural crest, are distributed in the epidermis and thus are found throughout the skin. They produce a brown pigment known as melanin and are responsible for racial variation in skin color and also the color of moles. Malignant degeneration of the melanocyte gives rise to the tumor, melanoma, of which there are four subtypes. These are: superficial spreading, nodular, lentigo maligna, and acral lentiginous melanomas, accounting for 70%, 15% to 30%, 4% to 10%, and 2% to 8% of cases, respectively. Malignant melanoma may develop anywhere on the body. In men, it is most common on the trunk. In women, it is most common on the back or legs. The subtype also may influence where the tumor develops, lentigo melanoma is more common on the face while acral lentiginous melanoma is more common on the palms of the hand, soles of the feet, or in the nail beds. The locally invasive characteristic of this tumor involves vertical penetration through the skin and into the dermis and subcutaneous (under-the-skin) tissues of the malignant melanocytes. With the exception of the nodular variety of melanoma, there is often a phase of radial or lateral growth associated with these tumors. Since it is the vertical growth that characterizes the malignancy, th... ...r, et al. "NRAS and BRAF Mutations Arise Early During Melanoma Pathogenesis and Are Preserved Throughout Tumor Progression." Clinical Cancer Research 9 (December 15, 2003): 6483–6488. Rockmann, H., and D. Schadendorf. "Drug Resistance in Human Melanoma: Mechanisms and Therapeutic Opportunities" Onkologie 26 (December 2003): 581–587. Weinstock, Martin A. "Early Detection of Melanoma." JAMA, The Journal of the American Medical Association 284 (16 August 2000): 886. Whiteman, D. C., P. Watt, D. M. Purdie, et al. "Melanocytic Nevi, Solar Keratoses, and Divergent Pathways to Cutaneous Melanoma." Journal of the National Cancer Institute 95 (June 4, 2003): 806–812. Other Cancer Resource Center American Cancer Society. [cited June 20, 2005]. . Melanoma Patient's Information Page. [cited June 20, 2005]. . National Cancer Institute. [cited June 13, 2005]. .

Marketing Mix: Hand Sanitizer Essay

Through the marketing mix, businesses use the controllable variables of product, price, place, and promotion to define the firms marketing strategy (Berkowitz, 2011). The companies use these elements to contribute to the businesses marketing of the product, service, or good sold. While developing a product, determining the price, making the product convenient for customers to purchase or access, and promotion the product to advise the consumer of the product the business will have a solid marketing strategy in response to the marketplace around (Berkowitz, 2011). Background 1946 GOJO Industries created by Goldie and Jerry Lippman developed the first hand sanitizer and later introduced in 1988 Purell Instant Hand Sanitizer (GOJO Industries, 2012). GOJO created Purell to reduce the spread of germs for health care providers and restaurant operators without needing soap and water. Effective at killing 99. 99% of common germs in 1997 Purell Hand Sanitizer was no longer just available to the hospitals and restaurants, but consumers everywhere (GOJO Industries, 2012). Product  Gel hand sanitizer that just kills germs evolved into a global market of other products (Centers of Disease Control and Prevention, 2012). Removing dirt and killing germs with just one pump (U. S. Food and Drug Administration, 2003). Purell offers hand sanitizers in a variety of sizes, shapes, and forms. Developing personal pump bottles, hands free dispensers, jelly wrapped carriers, and personal hand wipes Purell offers more than just keeping hands free of germs. Convenience, personalized, dermatologist tested, doctor recommended, hypoallergenic, along with Vitamin A, E, and Aloe Purell can be used everywhere by everybody (CDC, 2012). Price With the rising cost of healthcare eliminating contributing factors which increase visits to the doctor at a reasonable price is not only what consumers look for but also employers (Berkowitz, 2011). When FedEx Custom Critical added Purell Instant Hand Sanitizer to its work environment, the company saw a 20% reduction in absenteeism (GOJO Industries, 2012). Purell has a variety of sizes offering a variety of prices. Purell Hand Sanitizer pricing range from size and dispensers wanted having a wide variety of products make it easier for every type of consumer to purchase (GOJO Industries, 2012). Compared to the leading hand soap, reaching an average price of $3. 04, Purell eight ounce standard bottle average at a price of $3. 79 factoring in the time and water used Purell proves convenience, accurate, and fast making the use of Purell a deal consumers are will to pay (GOJO Industries, 2012). Place Product accessibility and convenience can determine whether a consumer purchases the product or not. Purell is available in every drugstore chain in the United States ranging from Walgreens, to Rid- Aid and places like CVS. Even sold in department stores like Target, Wal-Mart, and K-Mart. GOJO keeps Purell accessible making it available in grocery stores and discount stores like Dollar General, Family Dollar, and Big Lots etc. As technology expands, it opened a new market for business to offering product s to consumers everywhere, at any time of the day without leaving the comfort of home. Purell brand products can be found on thousands of website on the internet, and the Purell shop website (GOJO Industries, 2012). In as little as one click finding the hospital size dispensers, wipes, and hand sanitizers have become a quick find (GOJO Industries, 2012). Promotion Purell various ways to let consumers know a product like hand sanitizer is available. Having commercial advertisements targeting the main consumer â€Å"mother with kids† keeping up with technology and reaching people everywhere with Twitter and Facebook pages (Twitter, 2012). Although regularly keeping in touch with consumers while giving tips to stay germ free (Facebook, 2012). In 2006, Purell launched call to action campaigns for consumers disturbing yellow stickers on the cover of every magazine in physician offices and hospitals. Placing each sticker in the appropriate place exposing the dates so the stickers could read, â€Å"Thumbed through by people since May 2005† and â€Å"Exposing patients to more germs since June 2004† (Purell Ad Campaign, n. d. ). This campaign helped Purell transition to creating a Facebook page and Twitter account were consumers can interact and discuss the brand (Purell Ad Campaign, n. . ). Summary Purell Hand Sanitizer in the beginning in just one specific market, until innovators Jerry and Goldie looked beyond the horizon. Hospitals, restaurants, schools, work places, and home Purell can be used everywhere even when on the go killing 99. 99% of germs while keeping hands softs Purell market base reaches every consumer who needs it, or wants it. Covering the market mix, knowing the target market, the product, price, promotion, and distribution are all the steps to having a successful business and product.

Recommendation Report on a New Welding Program Essays

Recommendation Report It has recently come to my attention that due to your programs unprecedented success and commitment to student learning and work in the community, that your welding program at Niagara college has been given a grant of $5,000 and I as a student would like to make a recommendation of putting the money towards setting up a new part in your program where we will be able to weld out side in the elements with a small group of people and know what it would be like to weld on a job site. In order to achieve this the main piece of equipment that I recommend to buy are new light weight welding machines that are easy to set up on a new work site and could be used anywhere with a plug near by. I would also advise not to†¦show more content†¦I have also provided dimension with [figure one]. With the space out side the shops doors there is more than enough room to build the structure and because of its design the structure is free standing and has no need to be in one spot and can be moved around. The materials that will be used in this work area are three W 10 x 22 lb (10.17 x .240 web x 5.75) 10 ft Structural Steel H Beams [1]. Figure 1 Stick or MIG? Both are great machines that can be used outside in mostly any weather, but both machines have their strengths and weaknesses. MIG machines are small and portable and can be used on thick or thin material and can weld aluminum and mild steel and it’s a constant feeding electrode. It can also be plugged into any wall outlet, but you can’t weld overhead or use the gas on a windy day. Stick Machines can be used in any position and are mostly used on thicker material that needs more penetration. They can also be used on a windy day since is dose not need any kind of gas. 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